Interstate Media Program

Supported by the Government of South Australia, the Interstate Media Program looks to challenge and alter perceptions of South Australia held by key editors and interstate media representatives.

Advantage SA hosts selected interstate media guests on a series of tours which profiles the State as visionary, creative and innovative. 

The tours showcase various businesses and industry sectors providing an informative, hands-on experience that highlights the key advantages of the State.  

As part of Advantage SA's Around our State program, South Australian business leaders join the media on the tours, a key benefit of Advantage SA Foundation and Major Corporate membership.


Comments from 2010 tour which focused on Innovation:

“Thank you for bringing such a highly relevant mix of media to SAGE on Tuesday, I have been overwhelmed by the resulting interest. I’ve hosted many media in my time, but this is certainly the most positive outcome I’ve seen in a long time.  A great result for SAGE.  A big thank you to Advantage SA, you continue to do a brilliant job and give your members enormous value."
Rachael Oates, Communications and Marketing Officer of SAGE Automation, one of the businesses showcased in the Innovation Tour.

"The trip was very well organised. As well as being attracted to some of the companies and individuals I got a couple of ideas for issues-based stories which I will pursue...a full and very useful day."
Leo D'Angelo Fisher, Journalist, Business Review Weekly

"The main benefit of the visit, overall, was being exposed to several story ideas which can be followed up later by phone and email, and the tour was very well run."

Chris Pritchard, Journalist, The Australian

 

Comments from attendees of the 2010 tour on Sustainability and Renewable Energy: 

"Thank you and your team for a fabulous media tour. The program was excellent, impeccably organised and will no doubt generate many stories, not just from the presentations, but also from the new contacts made." 
Sarah Martin, Business Journalist, The Advertiser

“There are so many great news stories of innovation and initiative around our State that deserve more recognition. Well done Advantage SA for highlighting these outstanding achievements.”

Paul Reynolds, Managing Director, Blanco Food and Events


Innovation Tour highlights by Kevin Naughton, Business Editor, The Independent Weekly